AI Insights · Timothy · July 2022
Top 5 Food and Diet Tracking Apps in the UK for Q2 2022
Explore the performance of the top 5 food and diet tracking apps in the UK for Q2 2022, including trends in downloads, revenue, and active users.
In the second quarter of 2022, the top food and diet tracking apps in the United Kingdom demonstrated varying performance trends across downloads, revenue, and active users. Here’s a detailed look at the top five applications:
MyFitnessPal: Calorie Counter showed a consistent revenue stream, peaking at approximately $262K in the first week of April and maintaining an average weekly revenue around $230K to $250K. Downloads fluctuated, reaching a high of around 33K in mid-May before stabilizing at approximately 28K by the end of June. Active users saw a slight decline overall, starting at around 1.05M and ending the quarter at approximately 1.08M.
Calorie Counter + from NutraTech Ltd experienced varied revenue trends, with a peak of approximately $219K in early April and dipping to around $153K by mid-May before recovering to $191K by the end of June. Weekly downloads showed a rising trend, peaking at about 32K in early June. Active users remained relatively stable, fluctuating around 124K to 140K throughout the quarter.
The NHS Weight Loss Plan, published by the Department of Health and Social Care, saw a steady pattern in downloads, averaging around 12K to 14K per week. Active users decreased gradually over the quarter, from approximately 52K at the end of March to around 44K by the end of June.
Slimming World experienced relatively stable revenue, peaking at around $12K at the end of March and remaining around $6K to $9K for the rest of the quarter. Downloads peaked at approximately 11.8K in late April and saw a slight decline to around 8.9K by the end of June. Active users hovered around 368K to 393K throughout the quarter.
Finally, BodyFast: Intermittent Fasting showed a positive trend in revenue, starting at around $12.7K at the end of March and reaching approximately $26.2K by the end of June. Downloads followed an upward trajectory, peaking at around 12.3K in mid-June. Active users also increased significantly, from approximately 15.3K in late March to around 28.1K by the end of June.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.
